"Vision Care is the customisable sales tool for ophthalmic lenses that underlines the professionalism of the optician".
This is how arch. Viglierchio, owner and head of design at Tecnitalia defines one of his company's most innovative products.
Since the outbreak of the pandemic, awareness of vision care - from white collar workers to students - has increased dramatically, with growing attention being paid to Computer Vision Syndrome (CVS), caused by periods of time in front of the screen without adequate breaks.
Confirming the trend, March was "Workplace Eye Wellness Month", with offices making strides in terms of preventing eye problems.
In order to support employees by taking care of the quality and protection of lenses, Vision Care was fundamental to the sales strategy of opticians.
On the product display, customers gain a clear understanding of the differences between lenses with and without anti-glare and learn about the various refractive modes by personally examining the various thicknesses.
Customers can also look through a visor to see the differences between lenses with and without aberration, not to mention various tests, such as with polarised, photochromic and anti-scratch lenses, with hardening and various lens colours.
Vision Care has great potential as it can be adapted to the needs of opticians and can be modified over time.