Vision care is definitely one of the most interesting developments of the year. Once more, Tecnitalia moves forward as a pathbreaker, and is a protagonist of the revolutions impacting sales strategies in the field of optics/eyewear. Let’s take a closer look at this new instrument, which will have such an important role to play as an expression of the philosophy behind leading-edge sales outlets. According to Arch. Viglierchio, co-owner and design manager at Tecnitalia, “Vision care is a sales instrument for ophthalmic lenses. Basically, what vision care does is to, at last, position lenses optimally in terms of yield (lenses making up the optician’s core business). Nowadays, frames receive more and more attention, with lenses selected after the sale has been agreed on. With vision care, Tecnitalia takes the opposite approach, reversing the order of the stages in which choices are made. We inform customers, first, of the characteristics of the lenses and only then decide on the right frame. This clearly boosts final sales profits. Through vision care, opticians, or their staff, can introduce the subject of lenses in a simple, basic manner while also placing the accent on their own professional competence. Customers gain a clear understanding of the differences between lenses with or without antiglare, and learn about the various modes of refraction by personally examining various thicknesses. Customers can also look through a visor to see the differences between lenses with and without aberration, not to mention various tests, such as with polarized, photochromic and scratch-resistant lenses, with hardening, and various lens colours. The idea is to convey our ‘up front’ messages clearly and simply, because the thinking behind vision care puts the customer first, pooling the many tests opticians can deploy (but which may, instead, be stored in separate drawers − leading to delays because they are not where you need them as and when required!). Vision care does not replace electronic sales support systems. It supplements and fosters use of these instruments, also through the monitor touch screen function, or lens order digitizers etc. I reckon vision care has great potential as an extremely valid instrument, also because it can be tailored to the needs of opticians and readily installed at already sales outlets which are already up and running. The point I really want to make is that Tecnitalia is the optician’s ideal partner not only because of its avant-garde design solutions but also because it can, in various manners, concretely tackle the problems they face, due in turn to our capacity to constantly foresee emerging, future market scenarios. This capacity is the end-result of Tecnitalia long track record also as an international player”.